Monday, February 2, 2009

BMW films

BMW had a campaign which they created short films instead of commercials that was shown in their website. An innovative way to tap their market using award-winning directors globally and hollywood actors in the 8 shorts. 

Every episode has a different plot which stars Clive Owen as 'the driver' in all short films. The feel is serious and action-packed. Indulge yourself in these 8 short series with less than 10 minutes. :)


Episode 1: Ambush
Directed by: John Frankenheimer
Featured the BMW 7 series





Episode 2: Chosen
Directed by: Ang Lee
Featured the BMW 5 series





Episode 3: The Follow

Directed by: Wong Kar-Wai
Also starring: Forest Whitaker and Adriana Lima
Featured the BMW 3 series and Z3 roadster





Episode 4: Star

Directed by: Guy Ritchie
Also starring: Madonna
Featured BMW M5





Episode 5: Powder Keg
Directed by: Alejandro Gonzalez Inarritu
Also Starring: Stellan Skarsgard and Lois Smith
Featured BMW X5





Episode 6: Hostage
Directed by: John Woo
Also starring: Maury Chaykin and Kathryn Morris
Featured BMW Z4
Italic




Episode 7: Ticker
Directed by: Joe Carnahan
Also starring: Don Cheadle
Featured BMW Z4






Episode 8: Beat the Devil
Directed by: Tony Scott
Also starring: James Brown, Gary Oldman, Danny Trejo and Marilyn Manson
Featured BMW Z4





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